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“We remain committed to conducting the process with fairness, transparency and respect.”
Sun International vowed to retain and redeploy employees to other areas of the business where feasible.
During H1, Sun International also implemented its new “Casino Lite” model, aimed at improving profitability at smaller, underperforming properties.
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Published on Monday, after a period of consultation with operators and the gaming ombudsman, the guide clarified expectations around compliance with existing anti-fraud and anti-money laundering regulations without introducing new legal obligations.
While the guide does not impose novel legal duties, it effectively tightens the operational framework that operators must observe to manage player fraud in France.
It has addressed ongoing questions faced by operators regarding when it is reasonable to close accounts, withhold or return player balances, cancel bets, or redistribute tournament prizes deemed fraudulently obtained.
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Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.
By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.
The 2026 World Cup was therefore the culmination of five years of development that had embedded AI throughout Kambi’s trading operations.