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Last season, in the corresponding fixture, Chelsea twice had goals correctly ruled out for a foul and then offside as Frank Lampard’s team were unable to prevent Ole Gunnar Solskjaer’s United team doing the league double over them.

This season, the two teams have only met once in competition, with a drab 0-0 draw at an empty Old Trafford all that has taken place to date between the two great rivals of the Premier League era.

With it being Thomas Tuchel’s first taste of the bizarrely feisty fixture – before the turn of the Millennium, there was little to suggest this would develop into any kind of fierce rivalry – this is sure to be a decent game.

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While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.

There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.

Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.

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The deals include sleeve sponsorships, stadium branding and training kits.

Just last week, Sunderland announced the crypto casino and sports betting platform Shuffle as its new official sleeve partner, in what was described as a “multi-year partnership”.

Shuffle does not hold a licence to operate in the UK.