Sweet Fiesta

About Sweet Fiesta

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

What is Sweet Fiesta?

This week, Spectrum Gaming released its Evolution-commissioned report, and Playtech has highlighted a number of claims from Black Cube’s investigation that have been corroborated in the report.

When asked his view on what will happen next, Weizer declined to comment, saying: “It’s very interesting. But as I’m sure you can understand, we are not going to answer any questions on litigation.

“We are under legal privilege and confidentiality rules, and we can’t simply take questions on the legal situation. We said what we needed to say following the Spectrum report being released earlier this week. So, that’s all I can say at this point in time.

What is Sweet Fiesta?

A centerpiece of the deal is the Circa Dugout Box, a premium hospitality experience placing guests directly adjacent to the A’s dugout.

The Vegas Golden Knights launch their NHL preseason tonight against the Los Angeles Kings at Toyota Arena in Ontario, California—home to the Kings’ AHL affiliate. Crypto.com Arena in Los Angeles was unavailable due to UFC 331.

Vegas will lean heavily on younger players for the opening stretch of exhibition games, according to general manager Kelly McCrimmon.